Brooks ID, Tacoma Runners, and my horn...

A forewarning: This is going to be one of those posts where I grab onto my horn with both hands, dig in, and toot loudly. Paints a picture, don't it? Anyway, on to the news...

Brooks Running has managed to look past my unhealthy obsession with beer and bacon, and selected me for its ID (Inspire Daily) program. I've been a fan of the local company for some time, so it's exactly like the cool kids waving me over to their lunch table in the 7th grade. Except this actually happened.

I'm a Brooks groupie for several reasons. They have a commitment to helping runners develop at every level of the sport, they produce excellent gear, and they back it up with good service. Also — and this speaks to me as a marketer — Brooks has an uncommon attention to individual customers, especially via social media. Larger companies don't even come close to feeling as personal and approachable.

I am pumped to be a part of the Brooks team and I look forward to bringing my loyal readers (hi, Lisa) more product reviews and other fun stuff. This is gonna be rad.

Also on the awesomeness front, Tacoma Runners is having its second (week) anniversary run tomorrow night. We leave from the mighty Red Hot on 6th Avenue, at 6:30pm. Check the Facebook group for more details, yo.

The club is turning out to be kind of a fun endeavor. It's a great group, and we somehow managed to get through last week's inaugural run with no injuries and nobody (as far as I know) getting 86'ed from the Parkway. Heck, examiner.com even caught wind and wrote a little story.

It'll be interesting to see where this goes. Lisa and I are thinking about races, themed runs, and other ways to grow the group and keep it fun. Alleycat race with tequila checkpoints, anyone?